Virtual shopping has become extremely popular over the last decade or so. The advent of major social media sites like Pinterest and Instagram have helped to develop a market that is thirsty to purchase the latest fashions via their smart phones. In response to the mass of shoppers who have been clamoring for their favorite fashions to be available in online markets, fashion business and merchandising companies have had to become creative with regard to sales models. The typical store website with modeled clothes, handbags, and shoes still do the trick, but shoppers (especially the hot fashion demographic that includes 18 to 30 year old young adults) are becoming more and more involved in business models that slightly stray from traditional markets.
Tons of research is currently being completed about the practicality and ease of use of consumer driven fashion business models like the ones at JustFab on youtube, Tag and Porter, or Trunk Club. These sites focus specifically on one of the most important desires of any fashionista – the desire to have an entire look fashioned for them with as little effort on their ends as possible. These customer oriented websites are gaining popularity at a rapid rate and could potentially make the traditional store front website business model obsolete.
When it comes to ensuring that shoppers have an excellent experience on Instagram and make great decisions with their online purchases, few websites are more professional or easy to use than JustFab. The online subscription fashion retailer focuses offers extensive personalized styling choices based on the customers past purchases and browsing habits. In a recent user review of several online fashion retailers, an online shopper discussed her likes and dislikes in the area of online shopping. She described her most important desire when it came to purchasing clothes via online retailers as the ability to receive stylish choices that were truly reflective of personality and of the persona that she wanted to show to to world.