Luiz Carlos Trabuco is the noted CEO at the Brazilian banking firm of Bradesco who’s served in this capacity since 2009 when he was appointed to succeed Márcio Cypriano. Trabuco, as he is widely known, has spent his entire working career with the company and is very knowledgeable about the business culture and the traditions there. He has managed major divisions within the bank and has acquired a wide range of experience that has driven himself and Bradesco forward.
The University of São Paulo was where Trabuco completed his higher education and he received a degree from the Faculty of Philosophy, Science, and Letters. This was a somewhat unusual path for a top ranking financial figure such as Trabuco has grown and matured into. However, his ability to absorb, retain, and utilize sophisticated financial principles has helped him successfully serve in different areas of the bank.
Trabuco was born in Marília which is also where he began his employment with Bradesco when he started out as a clerk in 1969. For two years he gained knowledge and banking skills as he served at the local branch level and gained a valuable and unique skill set in helping customers on the front lines of service. After this time, he transferred to the company’s headquarters in São Paulo. This set him on a course of continual growth and development as a manager within the bank.
Luiz Carlos Trabuco served as Bradesco’s head of Marketing in the nineties and showed innovation and intuition for modern business practices during his time there. He established a relationship with the financial media for the first time in their history and subsequently helped the company increase their brand awareness with the public. He also was responsible for one of the largest marketing campaigns the company had engaged in with the Christmas Tree of Lagoa, in Rio de Janeiro. This was sponsored by Bradesco Seguros for many years and also helped keep them in the public’s eye.
One important step in the career of Trabuco was his extraordinary performance while leading the Insurance division of the company known as Bradesco Seguros. They doubled in size during his tenure as their leader and added substantially to the company’s overall profits and prosperity. This strengthened their leadership in this segment in Brazil and in Latin America as well.
The talk of Trabuco being promoted to the CEO position began as a result of his performance during this time. High-level executives at Bradesco and others within the banking industry all agreed that he would be a good choice for the top leadership position. Twice he was named as the Insurance Personality of the Year to buttress their comments.
In 2009 Trabuco was appointed as their CEO and he assumed the duties during a difficult economic time due to the ongoing financial weakness caused by the Great Recession. He helped Bradesco refocus their efforts on organic growth and his tenure has been marked by substantial gains in the number of account holders. When he began, Bradesco numbered 20 million account holders and that number has grown to 27 million.
Acquisitions have also played a role in the growth of the company and one blockbuster deal, in particular, stands out as a milestone for Trabuco and Bradesco. In 2015 they acquired the Brazilian branch of HSBC, which was the largest deal of the year and earned him a distinct honor when he was named as the Entrepreneur of the Year in Finance by Isto É Dinheiro Magazine. The business gained from this bold stroke would have taken six years to achieve by organic means. Trabuco’s knowledge and leadership continue to benefit Bradesco to this day.
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