How Fabletics Has Transformed the Online Workout Apparel Shopping Experience

Minutes after visiting the Fabletics site you will already recognize this is not your average shopping experience. The fact that you are getting high-end workout apparel for rock-bottom prices is only a part of the appeal of shopping at Fabletics, so why are so many women excited about this incredible shopping experience?

 

To answer that question, you only need dig deeper to see that co-founder Kate Hudson has really found a niche where her company can excel. In the past, if you wanted higher-end yoga pants and workout apparel, you would spend your money at Amazon and then use your Prime membership to enjoy 2-day shipping. With Fabletics, your VIP membership get you more that discounted shipping, you are treated like a part of the Fabletics family.

 

To start, you very first order, regardless if it is a $100 pair of yoga pants or $129 workout set, you pay the incredibly low price of $25 with free shipping. Once you receive your merchandise and want more, you visit the Fabletics website and complete the Lifestyle Quiz, and upon completion you receive your VIP membership.

 

Here is what sets the Fabletics company apart from other online sources for women’s workout apparel. First, you are rewarded with a locked-in price point of $49.95 on all future purchases. Those new $100 yoga pants are never going to cost you more than $49395 from here out. All your future orders have free shipping, so unlike Amazon where you pay for that perk, at Fabletics you get more for free. Another amazing feature is you are assigned a personal shopper who picks apparel once a month that matches your quiz results. You are never under any obligation, nor will Fabletics ship without your approval first.

 

Fabletics takes reverse showrooming and makes it work unlike any other retail company. You visit a showroom and find workout apparel you want to buy. The store automatically puts those items in an online shopping cart, so the next time you log in to your VIP account, all the pieces of apparel you tried on are ready to ship. No more guessing at Amazon if something will fit, your cart is loaded with only the items you found in the store that you were considering but did not purchase.

 

What sets Fabletics apart from other retailers is they do not care if you buy at the retail outlet or online, it is all about making it convenient for the customers.

 

Don’t take our word, here is what customers have commented online about their buying experiences at Fabletics.

 

Tiffany at Krazy Lady coupon, “My purchase of a 3-piece workout set would have cost me $140 at another online retailer. It was delivered to me for $49 with free shipping too!”

 

Laura at Trust Pilot, “The shopping assistant picked out a cute set of yoga pants for me. They are the talk of the gym, I have all my friends shopping at Fabletics now!”

 

Michelle says at A Foodie Stays Fit, “I really am treated like a VIP at Fabletics. I have not had a single problem with any of my orders and recommend them to everyone.”

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