The reputation of a company increases through partnerships and sponsorships. The Highland Capital Management firm understands that which is why they readily donate money to have their name displayed. Read more at Biz Journals about Highland Capital. James Dondero and Kenneth Hersh are the leaders of the management firm and released an important announcement in January of this year. The Highland Capital Management firm announced earlier this year that it would be donating $10 million to the George W. Bush Presidential Center. The donation is an endowment gift that aims to sustain and support the firm at the center. The award allows them to showcase their firm. The sponsorship will read, “Engage at the Bush Center, presented by Highland Capital Management.” This is not the first time that the company has given millions of dollars to fund their sponsorship. Altogether, the firm has donated more than 5 million dollars for the same reason since 2012, not including their most recent gift. This is the second sponsorship at the George W. Bush Presidential Center. Read this article at PR Newswire. The first series featured Christopher Scalia who was a well-known author. The sponsorship talked about his deceased father, Antonin Scalia, who served as the U. S. Supreme Court Justice. The firm has an excellent reputation with the center and is recognized as a founding benefactor. To be considered an entity that gives to help a cause is a great honor. The Highland Capital firm is located in Dallas, Texas. It is a multibillion-dollar organization that aids in business development through loans, private equity funds, mutual funds, and hedge funds. James Dondero and Kenneth Hersh are the co-founders of the company. James Dondero also serves as the president. Kenneth Hersh also serves as the CEO. James Dondero has more than 30 years of experience in credit markets which is part of the reason the company is so successful. He also currently serves as the chairman of Cornerstone Healthcare Group Holdings and the CCS Medical and NexBank Capital firm. Dondero is a man of many talents as he serves on the executive board of the Southern Methodist University Cox School of Business. He is a member of the Executive Advisory Counsel. He became a member of this council through invitation.