Fundamentals of Online Reputation Management

Online Reputation Management (ORM) is a branding tool that is being used by companies and influential individuals of our time to maintain a good online presence. However as revealed by OnlineReputationReviews research, as is a common misconception, ORM does not remove unwanted information from the internet. It is a process that involves publishing new content online in a bid to push unwanted content further down in search results. In a nutshell, ORM is a continuous process of scrutinizing, improving and maintaining the available online information regarding an organization, business or individual.
Apart from ensuring that any unwarranted comments affecting your image is counterbalanced with factual information, ORM is also instrumental in removing personal addresses and like data from people search databases. Managing your online information allows you to have control over your reputation. This is important because there are 3rd parties who gather your personal details and index them online. ORM comes in to help you take the first step in determining what information about you is available online.
When you have a sizeable amount of content about you online, it increases your visibility in the wider community and even shields you from identity thieves. ORM can also be used as a tool to present a more mature image and to prevent discrimination based on age during interviews.
Being conscious of the fact that anyone or anything (for Bots) can post anything about you online without any hindrances, need for ORM arises. As a matter of fact, there are very few laws in place to regulate posting of online content. Section 230 of the Communications Decency Act of 1996 states that “No provider of an interactive computer service shall be treated as the publisher of any information provided by another information content provider.”
Although I included earlier that removing content online is an uphill task, there are still other ways to fix your online reputation.
• Contact Google for a legal removal request if the content violates the law or is abusive
• Try accessing the online platform where the unwarranted posts are in a bid to edit and update the information provided
• For blogs, you can try contacting them in a reasonable manner requesting for the content to be updated or removed
• Create your online image and pack it with accurate information. Social media sites like Linked-in are useful tools to achieve this.

 

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