Celebrating Flavio Maluf

Eucatex is one of the largest producers of floors, partitions, doors, MDP and MDF panels, wood fiber sheets, paints and varnishes from Brazil. The business is chaired by businessman and executive Flavio Maluf. He turns 67 on the 23rd of November. For most of his career, he has invested in sustainability and other social actions.

The São Paulo based company uses eucalyptus as a raw material for production since it was founded in 1951. In 1962, it began to invest in land and reforestation to guarantee supply self-sufficiency of supply. In the following years, this added to its performance in favor of the environment and society.

For 19 years, Eucatex developed an Environmental Education Program (PEA). The project takes place in partnership with the local governments of São Paulo, Bofete, Anhembi, Avaré and Salto for students that are in the region. Read this article of Flavio Maluf at Business and Economics.

One of the objectives of the program is the dissemination of concepts on the preservation of the environment, the importance of correct management of forests, and the importance of eucalyptus as a raw material for various forest-based products. In the visits to parks and ecological trails, the participants of the projects developed by the company of Flavio Maluf also learn about urban tree planting and its benefits for society. The students learn the care that must be taken with this type of forestation as well as the recovery planting that is done in decimated areas. Since its implementation, Eucatex’s Environmental Education Program has received more than 27,000 visitors.

The company also works directly with the community around them. For example, those who live in the vicinity of the Eucatex farms are visited by the company’s specialists. The intention of the initiative is to create a dialogue with society on possible impacts of forest operations and to carry out socioeconomic diagnoses. The objective of the project chaired by Flavio Maluf is to plan actions to contribute to the quality of life and local well-being.

Finally, the company of Flavio Maluf also strives to preserve forests by preventing fires which are a great risk during the dry season. The venture invests in fire prevention and awareness for the local community.

Visit their website: https://flaviomalufoficial.com/

 

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