In 2002, Boris Feldman, a renowned journalist specializing in automobile news and host of the syndicated Car Talk radio show, had an interview with Carlos Alberto De Oliveira Andrade. During the interview, Dr. Carlos expressed his desire to one day make an entirely Brazilian car, in what he referred to as the Dr. Caoa dream.
An impossible feat
Recalling the interview with Dr. Carlos, Boris Feldman says that to him it all seemed impossible. Dr. Carlos planned to achieve that dream by getting different companies to design the model for him. For instance, he had already started negotiations with Fiat to create a national engine for the car, while his design agency based in Italy had already begun building a modern body for the model. To Boris Feldman that seemed like the Korean way of doing things as they also started the same way before making their models.
Change of mind
During his recent Car talk show, Boris Feldman revisited the matter and had a different opinion as half a decade later, Carlos Alberto De Oliveira Andrade has proven him wrong. Dr. Carlos did not do things the Korean way; instead, he took over the operations of a failing auto company in Brazil known as Cherry and turned its fortune around, kept his partners and at the same time ensured the continuation of his models in Jacarei and Annapolis. Today, Boris Feldman perceives Dr. Carlos as an experienced guru in the realm of automobiles, and an entrepreneur who has completely transformed the industry by successfully representing big brands such as French Renault.
About the CAOA
The CAOA is one of the leading automotive firms in Brazil. It was established in 1979 by Carlos Alberto De Oliveira Andrade, and now has a branch in almost every region in Brazil. Since its inception, the CAOA has been recording high successes due to the involvement of Dr. Carlos in nearly every stage of its operations, from assembly to distribution.
Today, the firm owns and controls all Hyundai, Ford and Subaru dealerships. Also since the 1990s, The CAOA has been the sole importer of Subaru and Hyundai models.
Initially, Carlos Alberto De Oliveira Andrade was in the health industry, but shifted gears after a dealership he had purchased a car from went bankrupt. He holds a medical degree which is why he is known as Dr. Carlos.