Fabletics Winning Team

Fabletics supplies a very high quality line of active-wear, fitness, and workout gear to people that prefer trendy and fashionable clothing at a reasonable price. Fabletics will outfit you in a customized set of gear every month, once you sign up as a VIP member. Kate Hudson is a part of the Fabletics winning team. The winning team has developed a marketing strategy that has helped them gain entry into the highly competitive e-commerce world. Today, they are using that marketing strategy to take on e-commerce leaders like Amazon.

 

Fabletics

The little startup that hit the market only 3 years ago is now a $250 million dollar business, thanks to the great marketing strategy that is based on the reverse showrooming technique. For years, marketers realized that the average consumer would go online to research or find information about certain products or services. Afterwards, they would take their information and look for the same product at a physical store at a more affordable price. Fabletics tapped into those consumers. Many of their current customers would look for items on their website, but go to their physical store to make a purchase. This method also builds stronger relationships with customers.

 

Kate Hudson

Kate Hudson became involved with Fabletics because of her love of getting involved with activities. She developed the clothing line to encourage other women to get more physical. Certainly, it’s easier in designer like leggings, yoga pants, and workout gear that inspires one to keep moving. Kate Hudson loves working with Fabletics and is the type of co-owner that is involved with every phase of the business. However, Kate Hudson does not want anyone to think that she is a business woman. She is an actress at heart.

 

Lifestyle Quiz

Get started enjoying your own customized clothing by taking a few minutes to take the lifestyle quiz. Remember, VIP members are provided with a customized outfit every month. This outfit is designed to fit your personal style. In addition, as a VIP member you will receive exclusive deals and are allowed to shop for special bargains only provided to VIP members.

Fabletics Review and its Centric Strategy

The purchase of a product gets highly determined by the power of the crowd. With the increasingly digital lives, people look up reviews on goods and services to make their final choice, a trend that is rapidly growing. With that knowledge, a review-centric marketing strategy would be prudent.

Fabletics is one brand with this awareness and leverages it. Through the user review technique, the brand has grown by over 200 percent with revenue in tunes of millions. The consumer reviews directly bring increased customer acquisition, improves their loyalty, and enhances customer retention for brands; 85% of a brand’s sales will come from repeat customers while the 17% of the new customers are referrals.

People often do research for business and about products before making a purchase. They read the reviews, and that determines what they will buy, and where or not they will buy. It gets referred to as crowdsourcing. A survey showed that 84 percent of people trust online reviews and consequently the brand. A negative review of the business, causes the company to lose customers as they turn away from it. A brands reputation is, therefore, one of the most impactful customer consideration; this is what the review-centric strategy preys.

Positive reviews make it more likely for a brand to appear in Google’s local and top organic search results. It makes such a name, with an online Google Seller rating 17 percent higher CTR than those advertisements without scores. This also attracts awards to the brand for its best review content which in turn draws attention to it, attracting more customers.

Additionally, reviews directly attract revenue. In the restaurant business, for example, a one-star increase in ratings can lead 5-9 percent increase in the income. Reviews create a great way of retaining customers. By addressing and incorporating the user reviews into policies and product offerings, the customers feeling valued and it increases the trust levels.

Fabletics is fixated on their customers. They actively collect, manage, and respond to nearly 30,000 online customer reviews. This ability to value user reviews and directly relate it to capturing new customers, as well as using these surveys to hone their products have seen Fabletics this far. For growth and improvement, it’s paramount that companies try and look at things through their eyes of the consumers; to know what they want, listen to their choice, taste, and circumstances. After all, products get established by the direct opinion of the customers.

Kate Hudson is the face of the Fabletics athleisure brand. From the day of its birth to the present date, she has been actively involved; reviewing budgets, endorsing strategies like the social media, ensuring designs stay fresh and monitoring the clothing sells. Her recent achievements, some that have seen Fabletics grow as rapidly as it has, have been; making communication a priority; upgrading their customer service department, and implementing new data systems. Kate is an authentic woman who will not undertake anything until she genuinely believes in it. Her latest launch of Fabletics’ first-ever collaboration with a pop superstar, is just one prove that she is an epitome greatness.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Fabletics Reviews Like a Winner

Sure the old methods of supply and demand coupled with quality products do remain as the backbone of any business and service provided. But, there is a new aspect to catching the consumer’s attention and making a name for yourself in the marketing business. And, this technique just happens to be the peer review or the review. Simply put, it makes a everyday comment about a business or product available to the masses. It is a serious money making tool and Fabletics is doing everything possible to ensure they get the most from their particular review strategy model.

 

Like most anything major that happens in the arena of big business, there is more than just a simple caused and effect to the review profit gaining model. There are players and key techniques involved to ensure that success is the main goal when getting the most out of a review. And, it all comes down to basically knowing the statistics involved and how to visualize the phenomenon that are behind them. That is where Fabletics employs of service of other businesses designed to cater to their needs and gets the best out of their mutually beneficial relationship.

 

The details breakdown quite nicely and actually show strong growth for Fabletics and what they do for the public. The first numbers to remember are the bottom line, which show a 200% growth since using reviews with 235 billion in total profits. That just happens to be more than 100 billion dollars in new revenue alone. The reason for this high percent in profit boosts is simple and easy to understand. It is because of a high percent of trust when it comes to how consumers feel about the reviews they read online. That number happens to be 84. That is to say 84% of people trust the reviews they see online.

 

But it is not just trust that is a major factor in the power and affluence of the review process. There is also a matter of frequent use. That is to say how often consumers review the businesses they choose to patron that is a major factor as well. Another big part of the review is the negative review which can pretty much steer 63% of the customer base away from a business. They are the final word in whether a business is going to see repeating and new customers.

 

The fact is people are not watching TV as much as they used to, and so the traditional method of mass marketing does not affect the consumer base as much as it used to. Smart businesses know that using the crowd to influence the crowd is one of the best ways to go as far as getting long-term attention to a business. Kate Hudson displays understanding and her recent run in with the press where Fabletics launches its collaboration with Demi Lovato. There, she stresses her savvy and strategic business plan to make the best out of the reviews that people give online without looking like she is trying. Without a doubt, that is the best way to get customers to come in. Have them do what you want without looking desperate.

Kate Hudson’s Fabletics Has Amazon Looking Over Their Shoulder

Amazon usually has nothing to be concerned about when we are talking about the fashion e-commerce market. Despite there being well over a couple thousand clothing retailers in this space, Amazon is still generating 20 percent of all the sales in this one space. Even though there appears to be a huge gap from Amazon to the nearest competitor, Kate Hudson’s Fabletics is making a great case to be closing that gap faster than anyone could have anticipated. One reason for all the buzz, Kate Hudson’s Fabletics has already sold $250 million in women’s workout clothing and active-wear in only three years.

 

Listen very carefully to Hudson talking about her athleisure brand, there is no mention of high-quality or low pricing, she credits everything to reverse showrooming and the company membership program. Although not new sales techniques by any stretch, when paired together in a unique way they appear to be working for this clothing company. Just look inside the Fabletics stores at the local mall. There are women in the store trying on all the latest in active-wear, browsing the latest releases in workout clothing, and sitting down to take the lifestyle quiz. No pressure from sales associates in this store to make sales, and it is working.

 

Now in order to see how Kate Hudson’s Fabletics is taking charge in this competitive fashion e-commerce market, we take a look at their e-commerce site. Since customers were trying on all the clothing in mall, everything is uploaded to the online site and these women can just continue their shopping that they left off at the mall. The inventory is larger online, so without the concern of sizing, these women are loading up their carts with more and more workout apparel.

 

The membership perks for Kate Hudson’s Fabletics don’t just end there, loyal members receive the assistance of a shopping assistant, free shipping for online orders, and even discounts on everything throughout the stores. Your shopping assistant has one job, looking over your quiz answers and then selecting a piece of workout gear they place in your cart at the beginning of each month. As you can see, this is not your average shopping experience, and it is changing the way these women approach hunting for active-wear. Amazon has a membership program in place, but compared to Kate Hudson’s Fabletics, it may not be enough to keep them in the top sales position.

Whitney Wolfe Reaches Young Singles

Single women that are looking for a date online have something to be excited about. It all comes down to what Whitney Wolfe bring it to the table. She is a fierce entrepreneur that has proven that people will respond when something new and innovative comes along. There are some people that have become accustomed to the dating apps that are currently out there, but Whitney Wolfe believed that some men and women were searching for a change. She was right, and she proved this with Bumble.

She has taken a huge step in the right direction by channeling her feminine perspective on what women are actually looking for when it comes to most popular dating apps. She did not want women sitting around on their hands or waiting with their hands in their pockets for some man to pursue them. She wanted women to have the choice to be the first ones to make a solid connection with men that were ready to start success dating.

Whitney Wolfe is successful with Bumble because she has been able to take the tips that she has received from other dating apps implement variety of different aspects of technology. She knew that people were going to respond to something that was familiar so she put time into exploring dating app industry. Much of what she did was based on her desire to engage in a lot of different social media aspects. She took some aspects that were similar to Snapchat. She also engaged in some social media that was similar to what was offered through Tinder.

Whitney Wolfe was aware that people would come and explore her app if it was familiar with what they were already used to. This has been a very interesting development in the app world, and people are quite impressed with the youthful spirit of Whitney Wolfe. She is certainly changing the way that people look at dating apps, and her success is growing because of it. She has become a force in the dating world and her work is highly respected among millennial age singles.

How Fabletics Has Transformed the Online Workout Apparel Shopping Experience

Minutes after visiting the Fabletics site you will already recognize this is not your average shopping experience. The fact that you are getting high-end workout apparel for rock-bottom prices is only a part of the appeal of shopping at Fabletics, so why are so many women excited about this incredible shopping experience?

 

To answer that question, you only need dig deeper to see that co-founder Kate Hudson has really found a niche where her company can excel. In the past, if you wanted higher-end yoga pants and workout apparel, you would spend your money at Amazon and then use your Prime membership to enjoy 2-day shipping. With Fabletics, your VIP membership get you more that discounted shipping, you are treated like a part of the Fabletics family.

 

To start, you very first order, regardless if it is a $100 pair of yoga pants or $129 workout set, you pay the incredibly low price of $25 with free shipping. Once you receive your merchandise and want more, you visit the Fabletics website and complete the Lifestyle Quiz, and upon completion you receive your VIP membership.

 

Here is what sets the Fabletics company apart from other online sources for women’s workout apparel. First, you are rewarded with a locked-in price point of $49.95 on all future purchases. Those new $100 yoga pants are never going to cost you more than $49395 from here out. All your future orders have free shipping, so unlike Amazon where you pay for that perk, at Fabletics you get more for free. Another amazing feature is you are assigned a personal shopper who picks apparel once a month that matches your quiz results. You are never under any obligation, nor will Fabletics ship without your approval first.

 

Fabletics takes reverse showrooming and makes it work unlike any other retail company. You visit a showroom and find workout apparel you want to buy. The store automatically puts those items in an online shopping cart, so the next time you log in to your VIP account, all the pieces of apparel you tried on are ready to ship. No more guessing at Amazon if something will fit, your cart is loaded with only the items you found in the store that you were considering but did not purchase.

 

What sets Fabletics apart from other retailers is they do not care if you buy at the retail outlet or online, it is all about making it convenient for the customers.

 

Don’t take our word, here is what customers have commented online about their buying experiences at Fabletics.

 

Tiffany at Krazy Lady coupon, “My purchase of a 3-piece workout set would have cost me $140 at another online retailer. It was delivered to me for $49 with free shipping too!”

 

Laura at Trust Pilot, “The shopping assistant picked out a cute set of yoga pants for me. They are the talk of the gym, I have all my friends shopping at Fabletics now!”

 

Michelle says at A Foodie Stays Fit, “I really am treated like a VIP at Fabletics. I have not had a single problem with any of my orders and recommend them to everyone.”

All About Wen By Chaz

WEN is a hair care system that was created over 15 years ago as a way to give women cleaner and softer hair. Wen was created by Chaz Dean a celebrity hairstylist. Chaz was known for his top cutting and coloring skills and after many years in the hair care industry created his own line of hair care products.

Wen by Chaz Dean, http://chazdean.com/ is a revolutionary hair care system that uses only the finest ingredients to offer softer more manageable hair. Each of the Wen products is free of harsh chemicals such as sulfates which can strip and damage the hair.

One of the best Wen products is the cleansing conditioner. The cleansing conditioner was one of the first products of its kind as it allowed for cleansing as well as conditioning at the same time. The cleansing conditioner is very simple to use simply apply to wet hair and allow to sit for an extended amount of time. After allowing the product to sit simply rinse and style hair as usual.

Another one of the great Wen products is the anti-frizz styling cream. This is a lightweight formula that is made to combat frizz as well as add more moisture and shine to the hair. The anti-frizz cream offers up to 8 hours of frizz control and it is free of harsh chemicals. The anti-frizz cream allows hair to get stronger and stronger over time with more use.

With these great products and so many more it is easy to see why Wen by Chaz is one of the top hair care systems on the market today. They offer a full line of chemical-free products for cleansing as well as styling the hair. Each item is designed to make the hair healthier as well as more manageable. More hair care tips available on The Wen.com website and official Facebook page.

 

Quality Brand Fabletics Steps Up To Amazon

The Latest And Greatest High Fashion Company

The internet is saturated with companies that pretend to offer high fashions, and there are many other companies that offer cheap alternatives to high fashion. Both of these knock off schemes are polluting and diluting the internet. Consumers need a trustworthy face in high fashion that delivers quality products that are tested and hold true to their purpose. The need has been filled by brands like Fabletics, which offer high fashion active wear for women. The brand sells clothing at store locations across the country, and it makes the clothing available to everyone online as well. Also, Fabletics is backed by its high fashion founder, Kate Hudson, so you know it is well worth every penny paid to stay looking good while being active.

 

If you are looking for active wear that will stand the test of time when you are using it for its purpose of fitness and exercise activities, then Fabletics is the only place to go for your purchases. Their designs are hand picked by their founder and spokesperson, Kate Hudson, a woman who is heavily influencing the fashion industry with her personal tastes. Kate Hudson hand picks designs for members to try out in their own ensemble, so members of Fabletics will be able to rest assure that they are wearing something tasteful to the gym or on their run around the neighborhood. Look great when you visit the yoga studio by wearing the latest trends brought to you by Fabletics.

 

Fabletics Is Not Afraid Of Competitors

 

The brilliance behind Fabletics’ design is that they set up their own marketplace that remains independent of the rest of the online sales industry that capitalizes off of selling cheap versions of high quality products. Consumers can visit a Fabletics store to try something on, but the way that their system works allows the brand to keep track of every item tried on within their own company’s system. Consumers will have trouble finding the same products at competitor sites, so they will often have to come back to the company that makes finding reasonably priced active wear for women a reality, Fabletics.

 

Forbes recently wrote an article about Fabletics, entitled “How Kate Hudson’s Fabletics Is Taking On Amazon,” giving a deep look at the ways that Fabletics deals with the mega-online shopping marketplace. The company uses reverse showrooms to counter the price gouging that most high fashion companies are guilty of. For this reason, Fabletics is one of the most talked about fashionable active wear companies for women, and it is also makes investors’ heads turn due to its growth in the marketplace.

Fabletics Aims To Set Up More Stores To Compliment Its Online Presence

It is all hands on deck for Fabletics, the activewear, and accessories manufacturer as they plot to open 75 to 100 new stores. It is reported on Racked that the ambitious project is set to be implemented within the next three to five years. Fabletics currently has seven stores and so far they have proven to be effective in revenue generation. The retail stores would enable shoppers to shop and allow staffers to recruit the shoppers to join Fabletics’ successful subscription service.

Gregg Throgmartin, the President of retail at Fabletics claimed that customers are more receptive to these stores due to the omni channel experience afforded to them. He added that the stores would enable shoppers to feel the texture of the fabric and even try the clothing on. According to Mr. Throgmartin, the sales generated in the Fabletics stores have had a positive impact on the online business and overall profitability.

While Mr. Throgmartin wouldn’t provide any details about where Fabletics would open its new retail stores, he offered a glimpse into how they determine which areas are ideal for their business. He said they determine a store’s location based on the information they get whether online, information from malls and even competitive data. He further added that locations that get millions of customers annually are ideal for the business.

Mr. Throgmartin predicts that more online-only retailers will shift some resources in opening and operation of retail stores. He claimed that retail stores on Popsugar are purely customer oriented because the customers want that flexibility of shopping both off and online. He added that the goal was to give the customer options rather than trying to force them to choose their shopping method.

Opening retail stores is just one of the major strategies for Fabletics. Mr. Throgmartin stated that in addition to their introduction of men’s wear in the previous year, Fabletics would add swimwear and dresses to their growing catalog. He added that there was still a lot of room for growth regarding clothing categories on finance.yahoo.com they can venture in both in the short term and long term.

About Fabletics

Fabletics is an online subscription retailer that manufactures and sells “athleisure” or sportswear and accessories. It was founded in July 2013 as a subsidiary of JustFab, now called TechStyle Fashion Group. Fabletics is ranked number 98 in the Top 500 of Internet retailer. Its three Co-Founders, Adam Goldenberg, Don Ressler and celebrity Kate Hudson launched it in October 2013 as an online-only retailer.

Since then, Fabletics has grown exponentially, from selling women’s wear in 2013 to adding men’s wear to their catalog in 2015. In the same year, they launched the first retail store and now they have seven stores with plans of expanding.

Naomi Campbell, Turning Heads Since Age 10

Naomi Campbell is one of the most successful African American models of all time. Born May 22 in Streatham, London, England, the bronze beauty started began ballet lessons at ten and her modeling career at just 15. She was able to quickly establish herself amongst some of the most elite models of the 1980’s. Naomi Campbell was also one of six women who were named supermodels in the fashion industry. She is of African-Jamaican decent, and has Chinese Jamaican roots that can be traced back to her grandmother ‘”Ming”.

Campbell grew up in Rome, and watched her mother dance for a living. While she didn’t start to follow her mother’s footsteps in dance until she was ten, she made her first public experience in Bob Marley’s “This Is Love” music video. By the time she was twelve, she was appearing regularly in videos and while still attending ballet classes at the Italia Conti Academy of Theatre Arts she was scouted by Beth Boldt, who was head of the Synchro Model Agency.

Shortly before her sweet sixteen, Naomi Campbell graced the cover of British Elle Magazine, and her career quickly began to take off. Campbell’s success began to grow quickly, as more designers and fashion magazines wanted to work with the young melanated beauty. She was able to walk the catwalk for several big name designers like Gianni Versace and Isaac Mizrahi. In the late 1980’s, Campbell along with Christy Turlington and Linda Evangelista formed the notorious trio “Trinity”. They set a trend and become the most well known and in-demand models of their time.

Campbell experienced discrimination at times. While designers liked her exotic look and the way she walked in their creations, they feared they may loose customers because of their choice to use an African American model. She pressed on with support of her friends and established a stronger self image. Campbell quickly reached international success, and was commonly desired amongst the most successful designers and photographers. She has paved the way for so many women of color with her determination and fearlessness. Campbell is a role model to young girls who feel restricted in living their dreams because of their skin color, and for women who are already on their way.