Fabletics supplies a very high quality line of active-wear, fitness, and workout gear to people that prefer trendy and fashionable clothing at a reasonable price. Fabletics will outfit you in a customized set of gear every month, once you sign up as a VIP member. Kate Hudson is a part of the Fabletics winning team. The winning team has developed a marketing strategy that has helped them gain entry into the highly competitive e-commerce world. Today, they are using that marketing strategy to take on e-commerce leaders like Amazon.
The little startup that hit the market only 3 years ago is now a $250 million dollar business, thanks to the great marketing strategy that is based on the reverse showrooming technique. For years, marketers realized that the average consumer would go online to research or find information about certain products or services. Afterwards, they would take their information and look for the same product at a physical store at a more affordable price. Fabletics tapped into those consumers. Many of their current customers would look for items on their website, but go to their physical store to make a purchase. This method also builds stronger relationships with customers.
Kate Hudson became involved with Fabletics because of her love of getting involved with activities. She developed the clothing line to encourage other women to get more physical. Certainly, it’s easier in designer like leggings, yoga pants, and workout gear that inspires one to keep moving. Kate Hudson loves working with Fabletics and is the type of co-owner that is involved with every phase of the business. However, Kate Hudson does not want anyone to think that she is a business woman. She is an actress at heart.
Get started enjoying your own customized clothing by taking a few minutes to take the lifestyle quiz. Remember, VIP members are provided with a customized outfit every month. This outfit is designed to fit your personal style. In addition, as a VIP member you will receive exclusive deals and are allowed to shop for special bargains only provided to VIP members.