Why Luiz Carlos Trabuco Cappi’s Career Has Been One Of The Most Fruitful At Bradesco

Luiz Carlos Trabuco Cappi is arguably the most well-known executive in the entire banking industry of Brazil, if not the continent of South America. Mr. Trabuco Cappi is the President of Banco Bradesco, having held the position since March of 2009. He’s best known for pushing Bradesco to acquire the entire South American operations of HSBC, at the time of purchase one of the ten largest banks in Brazil. Mr. Trabuco Cappi first had an idea of acquiring HSBC’s Brazilian holdings in November of 2014, coming to fruition when he began negotiations with the London-based conglomerate in August of 2015, and finally closing in the first fiscal quarter of 2016. At the time of closing, the purchase was equal to six years of organic growth, making the $5.2 billion purchase price well worth its value. Further, because no other organizations could pick up HSBC, the deal was even more valuable to Bradesco.

Mr. Luiz Carlos Trabuco Cappi was first hired on in 1969, working for both the insurance and pension subsidiaries in his time with Bradesco, just to name a few.

While in the role of President at Bradesco Seguros, the insurance division of Bradesco, Mr. Trabuco Cappi went against founder Amador Aguiar’s ideologies to treat every customer the exact same way, instead segmenting groups of existing and potential customers, then targeting them with various types of marketing and communicatory approaches.

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Even though Luiz Carlos Trabuco Cappi actually treated each customer with the same level of respect, lack of discrimination, and standard of goodwill, his experience as the Director of Marketing in Bradesco’s entire operational capacity taught him that using different means of communication, advertising, promotion, and marketing was best for soliciting as much money as possible from customers.

Modification of such protocol resulted in Bradesco’s profits consisting of 26% earnings from Seguros up to 35% by the time Mr. Trabuco Cappi had abandoned the post for President of Bradesco’s entire operations. Further, Bradesco Seguros’ market share of the insurance industry in the country of Brazil rose from 23% to one-quarter of the market. While two percentage points may not seem like much, thanks to Mr. Trabuco Cappi’s help, Bradesco effectively strong-armed those percentage points away from other competitors, adding it to their controlling share of Brazil’s insurance sector.

Although these accomplishments are great by themselves, Luiz Carlos Trabuco Cappi also won a couple awards. In 2006, Mr. Trabuco Cappi was crowned as the Insurance Personality of the Year by Sincor-SP, a union of insurance brokers that helps regulate the insurance industry in Brazil, in addition to providing certification and licensure to people working as insurance agents in the fifth-most populous country – none other than Brazil. The following year, Mr. Trabuco Cappi earned the same award, being named Insurance Personality of the Year by Sincor-SP.

One of the many aspects of Luiz Carlos Trabuco Cappi’s being recognized for the award was in electing Christ the Redeemer as one of the Seven Wonders of the Modern World, Bradesco’s campaign, led by Mr. Trabuco Cappi, having stated “Vote Christ – it’s a wonder.”

Mr. Trabuco Cappi is also the leader of Fenasaude, the National Federation of Supplementary Health in Brazil, chosen not because of his familiarity or expertise with nutrition, but because of his success in executory roles thus far. He’s also a member of the Fenaseg Council, a standard-setting body in the private insurance field. Although Mr. Trabuco Cappi is associated with the leadership of countless organizations, another important entity he’s been associated with since the turn of the millennium is the Institute for Supplementary Health Studies, his lengthy experience in overseeing business operations helping him being selected for the job.

Find more about Luiz Carlos Trabuco Cappi: https://www.youtube.com/watch?v=3xDktJglYEQ

Brian Torchin the Genius

Graduating University of Delaware with his BS in Exercise Science and New York Chiropractic with his DC in Chiropractics, Brian Torchin is a medical professional most widely known for his many publications. You may recognize his name from one of the following tremendous literary works he has produced on HCRC Staffing:

-Top Medical Staff Interview Questions

-How to Hire the Right Medical Office Manager

-Employee or Independent Contractor? Why It Matters to Your Practice

-Managing the Team: The Doctor-Staff Relationship

-Serenity Now!: Handling Physician Burnout

-How Independent Practices Can Still Thrive: The Marketing End

-When Marketing Your Practice, Do You Do This?

-A Guide to Handling Toxic Employees

-How Welcome is Your Practice

-Forget the Extra Mile: Employees Who Only Say No

-Medical Mindfulness: Beating Physician Burnout in 2016

As the Chief Executive Officer of HCRC Staffing he has a lot on his plate, which only makes it more impressive and enjoyable to read what he has written. Obviously that’s not the only thing he is known for though. Brian Torchin is also an outstanding individual who has made it his job -literally- to help people.

Particularly speaking, he helps law firms and medical offices locate and maintain legal and medical employees world wide. As a worker in staffing and recruiting -and quite frankly probably one of the best within his field- Torchin is practically a guru in the area of boss-to-staff relations.

With previous experience working at Practice Management Inc, Torchin has developed impressive skills in management and uses them today in every move he makes as the phenomenal Chief Executive Officer of HCRC.

Holding himself and his companies to the highest level of responsibility for their ability to personalize each and ever staffing solution the each individual clients particular desires and needs, Brian Torchin and HCRC together are making a highly impressionable mark on the masses in both the business and medical worlds.

Helping a surplus of unique clients all over the world, Brian Torchin and HCRC together are making a an exceptional difference, helping to mend companies into their most superior level of existence and ability to thrive.