How EOS Become Your Favorite Lip Balm

Over the past 7 years, EOS lip balms have quickly outgrown the popularity of other household lip balms, such as Chapstick and Blistex. Evolution of Smooth’s explosive growth has also been due to the spheres being used by famous celebrities such as Kim Kardashian, Miley Cyrus and other popular people. EOS has been featured on countless beauty magazines and can easily be found at most drug and department stores.

The EOS company is currently worth over a quater of a million dollars, sells around 1 million units every week and is the 2nd best-selling lip balm after Burt Bees.

Sanjiv Mehra is the co-founder and states that he and his business partners conducted consumer researcha and discovered that lip balms are primarily used by women as apart of their beauty regimen. EOS lip balm products have been tailored to meet this market.

The idea of the sphere came about from a clay artist that created the shape. Mehra stated that he and his partners wanted to create an imaginative shape that was out of the ordinary. They also wanted to create a product that would not eventually go-out of style, but would become a staple item that people would use for a long period of time.

Mehra explains that selling the product to stores was difficult, as most chains felt as though consumers would be loyal to bigger brands such as Chapstick, and that men would not want to use the product. However, he eventually met with the female buyer at Walgreens that liked the idea of the product. EOS is now sold in Walgreens, Luckyvitamin and Target stores across the United States.

They continued to promote the product through beauty bloggers and celebrities. Over the past 7 years they have experienced explosive growth and the numbers continue to grow. They also have a large social media following on Linked In.

https://www.fastcompany.com/3064827/mind-and-machine/why-siri-needs-to-get-smarter-faster

 

Fundamentals of Online Reputation Management

Online Reputation Management (ORM) is a branding tool that is being used by companies and influential individuals of our time to maintain a good online presence. However as revealed by OnlineReputationReviews research, as is a common misconception, ORM does not remove unwanted information from the internet. It is a process that involves publishing new content online in a bid to push unwanted content further down in search results. In a nutshell, ORM is a continuous process of scrutinizing, improving and maintaining the available online information regarding an organization, business or individual.
Apart from ensuring that any unwarranted comments affecting your image is counterbalanced with factual information, ORM is also instrumental in removing personal addresses and like data from people search databases. Managing your online information allows you to have control over your reputation. This is important because there are 3rd parties who gather your personal details and index them online. ORM comes in to help you take the first step in determining what information about you is available online.
When you have a sizeable amount of content about you online, it increases your visibility in the wider community and even shields you from identity thieves. ORM can also be used as a tool to present a more mature image and to prevent discrimination based on age during interviews.
Being conscious of the fact that anyone or anything (for Bots) can post anything about you online without any hindrances, need for ORM arises. As a matter of fact, there are very few laws in place to regulate posting of online content. Section 230 of the Communications Decency Act of 1996 states that “No provider of an interactive computer service shall be treated as the publisher of any information provided by another information content provider.”
Although I included earlier that removing content online is an uphill task, there are still other ways to fix your online reputation.
• Contact Google for a legal removal request if the content violates the law or is abusive
• Try accessing the online platform where the unwarranted posts are in a bid to edit and update the information provided
• For blogs, you can try contacting them in a reasonable manner requesting for the content to be updated or removed
• Create your online image and pack it with accurate information. Social media sites like Linked-in are useful tools to achieve this.