Passion is truly what defines Adam Goldenberg as an entrepreneur. Indeed, his highest mission when it comes to his business ventures is to be passionate about what he does, make sure that he has a great product, and surround himself with a wonderful team. The successful businessman got his start at the tender age of thirteen, when he started his first online bulletin board. Within two years Goldenberg repurposed that venture into a gaming site, Gamer’s Alliance. A couple of years later, when Goldenberg was only seventeen years old, his growing company was acquired by Intermix. Intermix’s founder didn’t know that Goldenberg was so young, but he still brought him on board and eventually promoted him to COO at the age of nineteen, making Goldenberg the youngest COO of a public company in history. A year later, thanks to an acquisition of a fitness company, Adam Goldenberg was put in contact with Don Ressler. The two entrepreneurs quickly became friends, and eventually became longtime collaborators. Intermix was eventually absorbed by News Corp. and quickly began to stagnate, leading to Goldenberg and Ressler leaving the company to start their own venture. It’s then that Goldenberg and Ressler started a company called Intelligent Beauty, which they quickly expanded into an online fashion venture called JustFab.
What the two businessmen lacked in fashion knowledge they more than made up for in business acumen on vator.tv, as they quickly expanded the company’s reach into four million members and over $30 million in funding shortly after starting the company. Shortly after this they reached a total member base of six million, and were enriched with a second round of funding from outside sources. With this extra help, Goldenberg led the company into a number of strategic acquisitions that broadened the scope of his venture and added millions more members both domestically and abroad. See: http://vator.tv/person/adam-goldenberg
When it comes to his particular approach in business, Adam Goldenberg takes a metrics focused approach. He updates the company’s numbers on a daily, even hourly basis, making sure that everyone in the company is able to keep abreast of how the company is doing at all times. Instead of focusing his attention on employees who might be struggling, he tends to hone in on his top performers and then eliminate the stragglers. But above all else, Goldenberg insists that his employees be passionate about the product and about what they’re doing. It’s that very passion that drove Goldenberg to become the success that he is today.