A look at Eric Lefkofsky’s Contribution in Fighting Cancer

Over the past few years, the general population has witnessed an increase in the number of cancer survivors. The surge is a result of the expansion of cancer services, screening efforts, and breakthrough cancer research. Furthermore, cancer treatments centers are now better equipped. A report from the Surveillance, Epidemiology and End Results program show remarkable statistics of the number of cancer survivors’ population. The results of the extensive research show an increase to over fifteen million in 2016. This is almost four times the number just three decades ago.

However, we would not be talking about such improvement without the helping hand of scientific research. The brains behind fighting cancer are overlooked while they toil to find a cure for this menace. One such character who is outstanding is Eric Lefkofsky. The co-founder of Tempus is spearheading the lead in developing the next generation technology to modernize cancer treatment. The health-startups help the physician to provide the right prescription for their cancer patients.

The 48-year old is the head of Tempus, the company battling cancer. He attributes his drive to fighting cancer to the experience of a close relative undergoing cancer treatment. He combines his efforts with several scientists in the field, while also collaborating with hospitals on advancements in cancer treatment. Through their state-of-the-art facilities, they help identify the genomic data of a patient providing their data science. The information is critical in picking the correct clinical care for the patient.

Additionally, Eric is an avid philanthropist towards cancer research and development. His foundation regularly donates to cancer research institutions and universities. This shows his actual goal of investing in tackling cancer on behalf of humanity. He argues that medical discoveries should be more critical, and advanced health infrastructure will be the key to precision medicine. As his efforts begin to bear fruit, Eric believes big data as a tool that is somewhat underutilized even though it will be one way of moving forward. With the number of cancer survivors increasing, understanding nature of cancer is a vital aspect in determining the success of the clinical trials.

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Fabletics Review and its Centric Strategy

The purchase of a product gets highly determined by the power of the crowd. With the increasingly digital lives, people look up reviews on goods and services to make their final choice, a trend that is rapidly growing. With that knowledge, a review-centric marketing strategy would be prudent.

Fabletics is one brand with this awareness and leverages it. Through the user review technique, the brand has grown by over 200 percent with revenue in tunes of millions. The consumer reviews directly bring increased customer acquisition, improves their loyalty, and enhances customer retention for brands; 85% of a brand’s sales will come from repeat customers while the 17% of the new customers are referrals.

People often do research for business and about products before making a purchase. They read the reviews, and that determines what they will buy, and where or not they will buy. It gets referred to as crowdsourcing. A survey showed that 84 percent of people trust online reviews and consequently the brand. A negative review of the business, causes the company to lose customers as they turn away from it. A brands reputation is, therefore, one of the most impactful customer consideration; this is what the review-centric strategy preys.

Positive reviews make it more likely for a brand to appear in Google’s local and top organic search results. It makes such a name, with an online Google Seller rating 17 percent higher CTR than those advertisements without scores. This also attracts awards to the brand for its best review content which in turn draws attention to it, attracting more customers.

Additionally, reviews directly attract revenue. In the restaurant business, for example, a one-star increase in ratings can lead 5-9 percent increase in the income. Reviews create a great way of retaining customers. By addressing and incorporating the user reviews into policies and product offerings, the customers feeling valued and it increases the trust levels.

Fabletics is fixated on their customers. They actively collect, manage, and respond to nearly 30,000 online customer reviews. This ability to value user reviews and directly relate it to capturing new customers, as well as using these surveys to hone their products have seen Fabletics this far. For growth and improvement, it’s paramount that companies try and look at things through their eyes of the consumers; to know what they want, listen to their choice, taste, and circumstances. After all, products get established by the direct opinion of the customers.

Kate Hudson is the face of the Fabletics athleisure brand. From the day of its birth to the present date, she has been actively involved; reviewing budgets, endorsing strategies like the social media, ensuring designs stay fresh and monitoring the clothing sells. Her recent achievements, some that have seen Fabletics grow as rapidly as it has, have been; making communication a priority; upgrading their customer service department, and implementing new data systems. Kate is an authentic woman who will not undertake anything until she genuinely believes in it. Her latest launch of Fabletics’ first-ever collaboration with a pop superstar, is just one prove that she is an epitome greatness.

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The OSI Group:Satisfying A Diverse Global Food Market

Ever since it was founded in 1909 as a Chicago, Illinois meat market, the OSI Group has been known for providing the highest quality products. Today, the company has over 70 production facilities in 17 countries and still has an exemplary reputation for offering its global customers excellent meat, vegetable and dough products. Plus, the OSI Group is a food industry leader when it comes to safe food production methods and environment friendly business activities. These practices have led the British Safety Council to award the OSI Group its Globe of Honor for excellent management practices to mitigate environmental risks in 2013, 2015 and 2016.

Sheldon Lavin is the CEO of the OSI Group. This visionary leader has played a seminal role in the growth of the company into a global food industry leader. He has provided the plan that has made the company a premier global food production and distribution company. Lavin has put the focus of the Aurora, Illinois headquartered company on expansion into markets all over the world. The independently-owned meat, vegetable and dough producing company now has customers in North, South and Central America, Europe, Asia and Australia. Amazingly, the company is able to satisfy these people’s diverse cultural tastes with their food products.

The OSI Group is praised internationally for the efficiency of their operations. Their ability to understand and be sensitive to the specific needs of every segment of their global customer base has played a major role in the company’s success. Add the company’s commitment to environmental sustainability and it is easy to see why they have been embraced by a global audience and have received countless awards and accolades. And the growth of the OSI Group continues today. The company is doing major expansion into China, India and the United Kingdom by building facilities, purchasing regional businesses and forming joint ventures with local companies.

OSI Group president David McDonald said one key to the company’s success is because they engage with customers and discuss the dietary solutions they’re seeking. By using their technical resources to provide products the local populations desire, the OSI Group has become very valuable to them. The OSI Group has used their cutting-edge equipment and local management teams to ensure food safety, maintain environmental sustainability and satisfy the culinary desires of their diverse global customer base. This makes the OSI Group a global company that’s local in nature.

 

Josh Smith Changes How We Do Gardening Forever

Nexloop is one of the many companies looking to create easily accessible water. Their latest innovation is a product called AquaWeb. A product that mimics several of natures natural ways of collecting water into a mechanism with the hopes to prevent water scarcity. The AquaWeb has the capabilities of capturing water from the atmosphere. Instead of gathering water from a well, rain cloud, or river; it takes the water right out of the air. This innovation allows for any community needing water to sustain itself without waiting for rain or hydration of an irrigation system. Plenty of water resides within our atmosphere or from rainfall or fog and this innovation will help many communities. Someone being just as innovative, if not more, is Josh Smith of Reno, Nevada.

Josh Smith has ushered us into what he calls the “Home Gardening Revolution” in Reno, Nevada by making a self-sustaining Greenhouse. People are now able to purchase their own self sustaining garden that monitors things such as soil moisture and Greenhouse temperature. When the temperature increases to a high enough level a fan turns on to cool the room. When the soil moisture detection unit reaches a certain level of dryness, the sprinklers will automatically water that portion of soil. The Greenhouses are made of a material that is extremely light in weight; durable enough it can withstand category four hurricane winds.
Josh Smith spent a total of five years in research and development in Reno, Nevada. He has field tested his product for three years and finally is launching his Modular Greenhouse. Nexloop took inspiration from spiders web and the butterflies wings. Josh Smith takes his inspiration from his town of Reno, Nevada to cross country. The naturally occurring processes within view in his town of how nature adapts to weather to survive. Josh Smith designed a wifi program to track the changes in the Greenhouse to notify the devices how to alter the internal climate of each Greenhouse for optimal vegetation growth. Josh Smith is now launching his Home Gardening Revolution, the self sustaining Modular Greenhouse.

It’s Certainly Beneful for Your Dog

Beneful dog food is manufactured by Nestle Purina PetCare. Beneful has many options for your dog to choose from. They offer puppy food, special diet, and even older dog care food. You can choose from wet dog food and dry dog food. Beneful comes from the fact that your dog will benefit from eating these brand of dog food. Beneful came from the fact it is so full of goodness. Beneful even has dog treats that your dog will love, and once again benefit from. The dog food takes on a human look to it, almost looking like beef stew. They offer smaller kibbles to make it more appealing for your pet. If you want to have your dog benefit from their food, baneful is your dog food!

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