Fabletics Aims To Set Up More Stores To Compliment Its Online Presence

It is all hands on deck for Fabletics, the activewear, and accessories manufacturer as they plot to open 75 to 100 new stores. It is reported on Racked that the ambitious project is set to be implemented within the next three to five years. Fabletics currently has seven stores and so far they have proven to be effective in revenue generation. The retail stores would enable shoppers to shop and allow staffers to recruit the shoppers to join Fabletics’ successful subscription service.

Gregg Throgmartin, the President of retail at Fabletics claimed that customers are more receptive to these stores due to the omni channel experience afforded to them. He added that the stores would enable shoppers to feel the texture of the fabric and even try the clothing on. According to Mr. Throgmartin, the sales generated in the Fabletics stores have had a positive impact on the online business and overall profitability.

While Mr. Throgmartin wouldn’t provide any details about where Fabletics would open its new retail stores, he offered a glimpse into how they determine which areas are ideal for their business. He said they determine a store’s location based on the information they get whether online, information from malls and even competitive data. He further added that locations that get millions of customers annually are ideal for the business.

Mr. Throgmartin predicts that more online-only retailers will shift some resources in opening and operation of retail stores. He claimed that retail stores on Popsugar are purely customer oriented because the customers want that flexibility of shopping both off and online. He added that the goal was to give the customer options rather than trying to force them to choose their shopping method.

Opening retail stores is just one of the major strategies for Fabletics. Mr. Throgmartin stated that in addition to their introduction of men’s wear in the previous year, Fabletics would add swimwear and dresses to their growing catalog. He added that there was still a lot of room for growth regarding clothing categories on finance.yahoo.com they can venture in both in the short term and long term.

About Fabletics

Fabletics is an online subscription retailer that manufactures and sells “athleisure” or sportswear and accessories. It was founded in July 2013 as a subsidiary of JustFab, now called TechStyle Fashion Group. Fabletics is ranked number 98 in the Top 500 of Internet retailer. Its three Co-Founders, Adam Goldenberg, Don Ressler and celebrity Kate Hudson launched it in October 2013 as an online-only retailer.

Since then, Fabletics has grown exponentially, from selling women’s wear in 2013 to adding men’s wear to their catalog in 2015. In the same year, they launched the first retail store and now they have seven stores with plans of expanding.

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JustFab may be moving toward and IPO as the TechStyle Fashion Group

While it might be a temptation to cast the Just Fab marketing strategy as a variation on the traditional cable subscriptions or magazine subscriptions of yesteryear, a closer look reveals a substantial added value in having a lively interaction with its patrons.

The customer is immediately pulled into a kind of partnership with the designers and stylists who set the trends. They are invited to select items they find to be most reflective of their own style, and within the first few minutes they are making choices.

This kind of interaction is unlike any sort of cable or magazine subscriptions. Having as their icons – rather than mere celebrities – a successful actress best-known, perhaps, for her award-winning and memorable performance as Penny Lane, in Almost Famous; and who is also a popular self-help author (Pretty Happy: Healthy Ways to Love Your Body) is even more significant. as an added value.

That Kate Hudson is the daughter of Oscar-winning actress and author (A Lotus Grows in the Mud; 10 Mindful Minutes) is an extended value, since Goldie Hawn is known for her vitality, and for her (and her daughter’s) practice of mindfulness and well-being, as a part of the Buddhist lifestyle. Founded in 2010, Kate Hudson’s company, Fabletics – famous for its lines of yoga pants and other workout fashions – reached it’s millionth subscriber in 2013.

Fabletics is an anchor of the brands now known collectively as TechStyle, as described by CEO Adam Goldenberg last week on CNBC; and in an LA Times article last month, “JustFab heads toward IPO even as other subscription start-ups struggle,” Shan Li notes that JustFab recently achieved “unicorn” status, now valued at $1 billion, having turned a profit for the first time in 2016; but more importantly that an executive, Todd Tappin, especially known for his skills relating to initial public offerings (IPOs), had now been brought in as CFO.

Adam Goldenberg acknowledged as much, noting that with the funding needed to move revenue from $505 million last year to a targeted $650 million next year “you typically take this company public at some point,” he said.

Learn more about JustFab: http://www.businessinsider.com/justfab-becomes-techstyle-fashion-group-2016-8