Clothing made of high-tech fabrics are just one of the factors that men and women have considered when wearing “workout clothes” to places other than the gym.
There used to be a such thing as Casual Friday in the office. But these days, it seems that any day of the week could be considered casual, depending on where you work. While “casual” used to mean jeans or a dress that looks more relaxed than professional, workout clothing has taken over the wardrobes of professionals in recent years on http://www.mysubscriptionaddiction.com/category/fabletics-review. After all, if Facebook CEO Mark Zuckerburg (who is a billionaire) can wear a hoodie to the office, shouldn’t everyone else be able to do the same?
Athleisure has become one of the hottest trends in America, especially among women. Women like the way they look in the clothing, and they’re comfortable, which makes it easier to run errands, play with their children, and of course, get a workout in. The fact that Americans also prefer to be comfortable, no matter what they’re doing, is another reason athleisure wear has become so popular.
Some say that the athleisure trend started in the early 19080s with fashions inspired by Jane Fonda’s workout video. In the late 1990s, Lululemon, a high-fashion yoga line was introduced, which made it even more chic to wear athletic clothing.
In 2015, Americans spent about $44 billion on active wear, which was a 16% increase from 2014. Denim sales, however, have decreased, going down 5% each year since 2013.
Read the full article at http://www.cbsnews.com/news/dressing-down-the-rise-of-athleisure/.
Fabletics is one of the premier athleisure brands, and the company has really taken off in the last two and a half years. Geraldine Martin-Coppola, the general manager of Fabletics has confirmed that the company has profited $200 million the short time Fabletics has been in business. Actress Kate Hudson is the inspiration behind the brand.
Customers who are interested in Fabletics can shop online for the company’s active wear for the most people. Monthly subscriptions are available, which provide discounts to customers. At the start of each month, a new active wear collection is introduced, but there are several incentives throughout the month to attract shoppers.
The Fabletics social media community is quite active. The company has several million Facebook followers who check in ofter to get updates on new athleisure wear and promotional sales. It looks like this trend is here to say, and Fabletics is one of the companies making it possible.